Continuity : Development Plan for 2012-2017
Since the founding of Vallée Bras-du-Nord in the summer of 2002, much effort was devoted to start-up and implementation of the cooperative. More specifically, this first phase of development is defined by the creation of many trails, equipment, facilities and events (raids, competitions, etc.) Total investments of this first phase are estimated at more than $5 million.
The objectives were achieved: Vallée Bras-du-Nord is now in a dominant position in the recreotourism market in Quebec.
In addition, number of visitors has increased from 3,000 person/day in the summer of 2002 to 45 000 person/day in summer 2013.
Continuity : Development Plan for 2012-2017
The diagnosis made in 2011 during the development of the second phase of development allowed us to find that Vallée Bras-du-Nord has extraordinary potential and all the assets to become one of the most important tourist destinations of bike mountain hiking in eastern North America!
The 2012-2017 development plan therefore supports the second phase of expansion and consolidation of our destination. Here's an outline of this plan:
- 1. Increase attendance steadily from 35, 000 days/visits 75,000 days/visits in 2017
- 2. Raising the self-financing level
- 3. Pursue growth in preserving the values of the organization
- 4 Develop recreational tourism offers steadily in the following aims:
- To position Vallée Bras-du-Nord as the number one destination for mountain biking in eastern North America by developing trail systems such as "single track" and "dual track."
- Remain one of the top hiking destinations in Quebec in regard of the quantity and quality of trails and pathways.
- Consolidate our four-season multi-activities vocation by incorporating new activities.
- Strengthen family vocation.
- Increase the accommodation capacity and diversify our service offer.
- Develop and diversify services in line with business growth, increased ridership and customer needs.
Our cooperative model is a tangible, living and inspiring sustainable development. It's a park where outdoor enthusiasts coexists, whether they're tourists, residents, farmers, cottagers, forest workers, tourism businesses and local organizations. This cohabitation promotes dialogue and real and continuous dialogue to reconcile economic, social and environmental requirements of the Vallée Bras-du-Nord. Read more
Vallée Bras-du-Nord is a solidarity cooperative based on an innovative model of cooperative management. Many awards over the years attest the success of our model, since the founding of the coop in 2002. This model combines the employees (workers), the producers of tourism services (producer members) and landowners providing rights of access (support members)..Read more
To give our ambitions a chance to avoid uncontrolled exploitation of the territory, the Vallée Bras-du-Nord coop adopted since its inception the principles of sustainable tourism development. Not only is it our philosophy, but also a duty and above all, a responsibility. Read more
Vallée Bras-du-Nord is the recipient of numerous awards. We are cited as an example throughout Quebec and internationally as a model of sustainable tourism integrating both young, local people and local stakeholders. Read more
Every year since 2002, Vallée Bras-du-Nord coop hires a dozen youth from Portneuf region who went through various issues of life (dropping out of school, substance abuse, delinquency, etc.) We offer them a few months in a different kind of school, the forest. Here, they work to build and maintain our trail system. This unusual approach forces them to confront a hostile environment that teaches patience, tolerance, discipline, teamwork, determination and perseverance. Read more
Louis Jobin High School in St. Raymond has developed a school program with an outdoors concentration that leverages the wealth of St-Raymond’s territory and surrounding areas. It was built in collaboration with Vallée Bras-du-Nord’s coop, whose expertise in education through adventure and nature has been successfully used. The school offers this program to students of 4th and 5th secondary level.
Many successes in recent years and multiple benefits generated by Vallée Bras-du-Nord’s model of cooperative solidarity attract curiosity. This model shines throughout Quebec and beyond its borders.